Friday, April 8, 2011
Luminosity Of Sun Compared
Vs Mercadona: Similarities and differences
El Corte Ingles and Mercadona have become two emblems of the great English distribution. Its business model and enterprise policy are very different in certain respects, but at the same time, both companies share values \u200b\u200bthat define - Similarities
Private Capital
can be a giant free trading on capital markets. El Corte Ingles and Mercadona are an example. The exact composition of social capital in the group of stores is one of the best kept secrets. Ramon Areces Foundation and Isidoro Álvarez own more than 50% of the shares. The rest is distributed among the descendants of the founding family, the company itself and directors of the company. Mercadona, founded in 1977, is owned by the family Roig. In 1981, Juan Roig, one of the sons of founder, bought the company with the support of his wife and three of his brothers.
The August 27, 1989, Isidoro Álvarez was confirmed as chief executive of the English Court. Under his leadership, the company has become the leading European department stores. Isidoro Alvarez remains at 75 years at the business and the management team of a lifetime, but, little by little, the top executive is being renovated. What would Mercadona without Juan Roig? For some, a visionary who dared distribution to go too far in its trade policy by the consumer to decide what is best, but the fact is that under his leadership, the company has become the undisputed leader in the supermarket.
successor No news
Ni in El Corte Inglés or Mercadona open this debate, since both Isidoro Alvarez and Juan Roig continue to soldier on. The succession marked a turning point in both companies.
The template is a priority
group stores closed 2009 with 101,552 workers, of whom 91% had permanent contracts. Their response to the crisis has been committed to maintaining employment, but has removed temporary contracts and reorganized schedules. The supermarket chain created in the last year 500 new jobs and his staff reached 62,000 people, all on permanent contracts.
Internationalization pending
The major unresolved issue in El Corte Ingles and Mercadona is internationalization. Both are still able to grow in the market (sixteen provinces English do not yet have a large warehouse and in six other provinces, Ceuta and Melilla counting has not yet come Mercadona).
The English Court has given a tentative step outside with her jump to Portugal, where it has two stores, while his arrival in Milan (Italy) stopped by the crisis. Juan Roig has decided to concentrate all efforts in Spain until the recession passes and has postponed until 2012 the leap overseas. In the past, fumbled the purchase of Italian supermarket chain Esselunga.
- DIFFERENCES
Super Multiformat against
In 1980, El Corte Ingles Hipercor launched and took the first step in the diversification of the business, which has since been unstoppable. Bricor, established in 2006, is his latest project. In parallel, the group has acquired rivals in Spain: Galleries Preciados (1995) and Marks & Spencer (2001). Mercadona policy has been growing as an oil slick to exploit synergies and focus on what you do and bring out the most effective. The chain has evolved into a neighborhood grocery store with between 1,300 and 1,500 square feet of showroom.
With publicity against the 'word of mouth'
In 2009, the English Court was the fourth largest advertiser in Spain, with an advertising investment of 90 million. When, in 1993, Mercadona opted for the strategy Always Low Prices (SPB) left advertising and promotions. Since then, the customer is your best friend through word of mouth.
On Sunday, we opened or rest
El Corte Ingles is a member of ANGED, while Mercadona is Åseda partner. Belonging to different employers is a reflection of disparate political openings on holidays. The group of stores prefer the freedom of times (two of its centers in Madrid, Xanadu and Callao, open every day of the year). Among Mercadona measures to reconcile work and family life, appears not open on Sundays. The remaining open 12 hours a week, like the department store El Corte Ingles.
Without organization and with it
An impossible mission in El Corte Ingles is to develop a snapshot of their team, because the group has no organization as such. Mercadona is organized with a steering committee, chaired by Juan Roig and consisted of nine general managers.
Source: lrmconsultorialogistica.es
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